412 Your Brand Doesn’t End in the OR: The Aesthetic Loyalty Loop and How Non-Surgical Providers Extend Your Practice

Desired Outcomes

• Identify key team structures and provider roles that support effective integration of non-surgical services within a plastic surgery practice
• Apply a provider utilization framework to evaluate capacity, productivity, and contribution to overall practice performance
• Recognize the operational systems and key performance indicators required to support growth, patient retention, provider engagement, and cross-service integration
• Develop effective communication approaches that build provider understanding, accountability, and alignment with practice goals and performance expectations, supporting long-term provider retention