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210 Relationship Marketing: What It Means and How to Put It in Action
4:30PM – 6:30PM EST
- CME:
- Yes (2.00 Credits)
- Availability:
- Available
- Level:
- Comprehensive
- Program:
- Teaching Course
Workshop
Desired Outcomes
- Discuss your Net Promoter Score
- Avoid commoditization and competing on price alone
- Understand how great service supports your fees
- Discuss how to boost your word-of-mouth promotion and how to avoid negative words of mouth
- Assess how to create a more memorable consultation experience that differentiates you from everybody else
- Improve your ability to turn practice features into patient-valued benefits
Description
Attend this session and see how you can compete by offering fantastic service and a differentiated, all important, patient experience. Great marketing requires a lot more than SEO – see how you can improve your practice first impressions on the phone, via email and in person.

Karen Zupko
Faculty
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