S13 Redefining the Standards of Aesthetic Patient Care Through Unreasonable Hospitality

Desired Outcomes

• Differentiate Between Key Service Concepts: Understand the distinctions between hospitality vs. customer service, hospitality vs. luxury, and attentiveness vs. attention.
• Implement a Scalable Culture of Unreasonable Hospitality: Learn how to systemize and scale a culture of Unreasonable Hospitality as a competitive advantage within your practice.
• Enhance Patient and Team Experiences Through Presence and Meaningful Interactions: Master techniques to be fully present and transform everyday transactions into memorable, personalized experiences.
• Map and Elevate the Patient Journey: Use tools like the Customer Service Advantage Map to identify and improve every touchpoint in your patient's experience.
• Empower and Retain Staff Through Ownership and Creativity: Acquire strategies to engage your team, reduce turnover, and build a toolkit for delivering extraordinary, shareable moments.