207 How to Get More Men into Your Practice: The Business and the Basic Male-Based Techniques That Can Successfully Develop Your Practice

Desired Outcomes

• Evaluate the question: Why would I want more men in my office?
• Identify how to make your office and staff more male friendly.
• Recognize how to educate and attract men to your services.
• Identify the basic male techniques you can incorporate:
  - The basic aesthetic ladder of gynecomastia treatments for any case.
  - Basic techniques for male muscle augmentation of the calf, chest, biceps, and glutes with gat or alloplastic implants.
  - Muscular fat augmentation to enhance high-def liposuction for men.
  - Basic injection techniques for enhanced masculine facial structure.