110 How to Add a Weight and Wellness Program to Your Practice and Compete with Ro, Hims, and TrumpRX

Desired Outcomes

• Discuss the GLP-1s and peptides to include in a weight and wellness program and sourcing from a 503A pharmacy
• Recommend best practices to compete with DTC (direct-to-consumer) platforms like Ro and Hims as well as DTP (direct-to-patient) platforms like LillyDirect, NovoCare and TrumpRx
• Review techniques to avoid Google and Meta banning your ads when it comes to advertising weight and wellness medications
• Discuss why, even with increased competition, these services are still better than injectables, microneedling and energy-based aesthetic services