313 Aesty Education: Comprehensive Skin Care Complimenting a Surgical Practice

Desired Outcomes

• Explain the clinical and patient outcome benefits of integrating a medical skincare program into a surgical practice
• Differentiate between pre and post operative skincare protocols that optimize healing, minimize complications, and enhance surgical results
• Assess various skincare technologies, devices, and product lines for compatibility and effectiveness within a surgical setting
• Develop evidence-based, combination treatment plans that bridge surgical and non-surgical modalities for comprehensive aesthetic outcomes
• Apply business and marketing strategies to increase patient retention, lifetime value, and practice profitability through integrated skincare services
• Evaluate the measurable business benefits of combining skincare and surgical services, including improved patient loyalty, higher conversion rates, and increased revenue per patient.