209 – Relationship Marketing: What It Means and How to Put It in Action
Level:
Comprehensive
Format:
Workshop
Duration
2 hoursCME Credits
2.00 creditsSession Description
Attend this session and see how you can compete by offering fantastic service and a differentiated, all important, ‘patient experience’. Great marketing requires a lot more than SEO – see how you can improve your practice first impressions on the phone, via email and in person.
Leadership
Faculty
- Karen Zupko
Desired Outcomes
Discuss your Net Promoter Score
Avoid commoditization and competing on price alone
Understand how great service supports your fees
Discuss how to boost your word-of-mouth promotion and how to avoid negative word of mouth
Assess how to create a more memorable consultation experience that differentiates you from everybody else
Improve your ability to turn practice features into patient-valued benefits